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Research papers

Measuring editorial style in women's magazines

Conventional socio-demographic criteria are increasingly losing effectiveness for predicting consumer preferences, explaining political behavior, and in particular, differentiating readership profiles or targeting media audiences. As a result,...

Catalogue: Seminar 1993: Competition In Publishing
Authors: Lutz Erbring, Eva Schabedoth
June 15, 1993
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Citation

Erbring and Schabedoth (1993a, June 15). Measuring editorial style in women's magazines. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/measuring-editorial-style-in-women-s-magazines